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Described as an ‘enthusiast camera’, this one took me quite by surprise. With a new camera for review I normally take it out of its box, tap a few buttons, power up, then delve deeper.
So where was the ‘on’ button? Ain’t none.
You get the thing to come alive by manually rolling the lens barrel anti-clockwise from OFF to any of the lens settings within its 28-112mm range (as a 35 SLR equivalent). Simple huh!
As a natural successor to the well-received X100, the retro-styled, non-interchangeable lens X10 has a high degree of elegance, completely black with milled aluminium controls picked out in white; it’s easy to hold, thanks to the speed grip at right and is easy to pocket with power off (and lens closed of course!). The upper control deck and base is made from die-cast magnesium alloy. The covering is textured faux leather with a speed grip bump at right. The camera feels good in the hand.
Fujifilm X10 Features
The bare bones approach continues when you look around the rest of the camera: top deck is the mode dial, shutter button and exposure compensation plus a teeny wheeny Fn button which takes you directly to choice of image size and quality, AF mode, ISO setting etc; at rear is the usual four way jog wheel, the menu button plus AE, AF and white balance buttons; then, tucked away in the lower right hand corner is a dedicated RAW button, if you should need to instantly capture in that file format.
The lens is a 4x Fujinon f2-2.8 zoom, viewed